The University of the South Athletic Department identity is one of Sewanee's most visible brands.
This page was designed to communicate the guidelines for using the unique logos, colors, marks and styles of Tiger Athletics in order to differentiate the teams, coaches, staff and student-athletes from other athletics programs.
The marks and logos contained in this page may not be used to represent any outside entity, both on and off campus, without the direct written consent of Tiger Athletics.
Should you have any additional questions regarding the materials below or regarding the implementation of the Athletic Department brand, please contact the Athletic Communication/Sports Information Director Clayton Felts.
All athletic teams are referred to as the Sewanee Tigers. When referencing to our university, please use, The University of the South.
Athletic – Sewanee
University – The University of the South
Unacceptable names – Sewanee: The University of the South – The University of Sewanee – Sewanee University – South
Our official nickname is the Tigers. No team is permissible to be called the Lady Tigers or Tigerettes.
Our official hashtag on social media - #YSR
In cases where Sewanee needs to be abbreviated, please use Sew and not UofS. This includes the use of our name in box scores, scoreboards, and web-streaming platforms.
Primary Logo and Color
Pantone purple 268
The primary font for Sewanee printed publications is Mrs. Eaves. If the primary serif is not available, Times may be substituted.
All interviews should be coordinated through the athletic communications office. Please allow 24 hours notice for all interviews. Postgame interviews are coordinated following the event; please tell a Sewanee staff member who you wish to interview.
Sewanee does require that you obtain a sideline pass in order to shoot any athletic event held at the school. Please contact the Athletic Communication office at least 24 hours in advance to reserve a sideline pass.
If you wish to provide television or radio coverage of an athletic event at Sewanee, please contact Athletic Communication Director Clayton Felts at least 24 hours prior to the event. Phone lines and internet connections are available on a first-come, first-serve basis at Puett Field, Hardee-McGee Field at Harris Stadium, and Juhan Gymnasium.