University of the South Partners with Under Armour and BSN SPORTS

University of the South Partners with Under Armour and BSN SPORTS

SEWANEE, Tenn. – The University of the South Athletic Department today announced that it has entered into a five-year partnership with Under Armour & BSN SPORTS. The agreement, which began on July 1, 2018, is part of BSN SPORTS Collegiate Select program, which aims to make BSN SPORTS a one-stop provider for all collegiate athletic, intramural, club, and staff apparel and equipment to all DI, DII, DIII, NJCAA, and NAIA schools.

The agreement includes numerous incentives in the form of discounts and rewards along with incentives for on-field achievements and additional marketing and promotional opportunities. The University of the South, familiarly known as Sewanee, fields teams in 24 varsity sports.

"Our new partnership with BSN and Under Armour offers a remarkable opportunity for the University of the South," said Director of Athletics Mark Webb. "The arrangement provides our student-athletes with truly outstanding gear and equipment, and all of us in Sewanee Athletics look forward to many years of a robust relationship with both BSN and Under Armour."

"We are excited to partner with Sewanee and Under Armour to help elevate the performance and impact of their athletics program. This strategic partnership provides the finest apparel and athletic products to the Tigers athletic teams and benefits each student-athlete representing the community on the athletic field or court," said Todd Northrop, BSN SPORTS Vice President-Collegiate Select. "We are proud to be their partner and pleased that we can have a positive impact on the student-athlete experience."

BSN SPORTS Collegiate Select will partner with the company's key vendors to provide apparel and equipment to colleges and universities across the country.

BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit

ABOUT Under Armour, Inc.
Under Armour, the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit

ABOUT The University of the South
The University of the South, familiarly known as Sewanee, is an independent liberal arts college located on 13,000 acres atop Tennessee's Cumberland Plateau between Nashville and Chattanooga. It has been consistently ranked among the top tier of national liberal arts colleges. For more information about the University of the South, visit

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