ATLANTA (June 26, 2017) – The Southern Athletic Association (SAA) announced the hiring of Clayton Felts to serve as the Assistant Commissioner for the conference beginning in July.
Felts replaces Hoyt Young, who will be announcing his new appointment at a later date. No stranger to the inter-working of the league office, Felts joins the SAA staff after serving charter member Sewanee for the past six years in the position of Director of Athletic Communication. In that role, Felts oversaw all aspects of the Tigers' communication and creative service efforts for Sewanee's 24 sports.
"I am thrilled that Clayton has agreed to join the SAA as our new Assistant Commissioner," said SAA Commissioner Jay Gardiner. "Clayton brings a creative fire, a wealth of talent, and a solid knowledge of the Southern Athletic Association to this position. He is a man of great integrity and honesty, and I look forward to watching the many great things he will accomplish on behalf of our student-athletes in short order."
While at Sewanee, Felts helped the Tigers triple its media coverage. With that, Sewanee gained national recognition in publications such as ESPN.com, Sports Illustrated, Golf Weekly, Golf Magazine, CollegeFootball.org, Southern Living Magazine, the New York Times, Deadspin.com, and Garden and Gun.
Regionally, Sewanee increased its weekly news coverage in all of Tennessee's major newspapers as well as the Associated Press.
Additionally, Sewanee increased its new media viewership by 115 percent while launching a new athletic website, www.SewaneeTigers.com, and the Sewanee Sports Network.
"For the past six years, Clayton has been highly instrumental in the management of all athletic communications for Sewanee's 24 intercollegiate sports," said Sewanee Athletic Director Mark Webb. "His professionalism, experience, and skill set are ideally suited to support the institutions of the Southern Athletic Association. His contributions to Sewanee are many, and he has our deepest gratitude as he makes his transition to the SAA."
This past season, Felts served as the athletic communication director at the NCAA Division III Men and Women's Tennis Championships and the Women's Intercollegiate Tennis Association (ITA) National Indoor Championship.
In his career, Felts has worked with 12 conference player of the year winners, 19 NCAA Tournament teams, five SAA Man and Woman of the Year winners, 13 NCAA individual championship qualifiers, and seven NCAA Postgraduate Scholars. He also served as the host athletic communication contact for numerous past SAA tournaments and championships.
Prior to Sewanee, Felts spent two years in the Athletic Media Relations Department at East Tennessee State University in Johnson City, Tenn.
A native of Tennessee, Felts earned a Bachelor's Degree in Mass Communication from Austin Peay State University in 2008. While at APSU, Felts worked in the Governors' Sports Information Department. He also earned a Master's Degree in Athletic Administration from ETSU in 2010.
Felts is a member of the College Sports Information Directors of America (CoSIDA), the United States Basketball Writers Association (USBWA), and Tennessee Sports Writers Association (TSWA). He also served on various on-campus committees, including the completion of the University of the South's initial leadership class.
Outside of Sewanee, Felts, and his wife Katie, were active members of various community groups throughout Franklin County.
The Southern Athletic Association (SAA) is a member of the National Collegiate Athletic Association (NCAA) Division III and is committed to fostering athletic competition and cooperation among academically selective, residential liberal arts colleges located in the southeastern region of the United States. The SAA charter members include Berry College, Birmingham‐Southern College, Centre College, Hendrix College, Millsaps College, Oglethorpe University, Rhodes College, and The University of the South. Formed in 2011, the SAA began play with the 2012-13 season.